In this episode, Teri welcomes Melissa Klepacki, a serial entrepreneur, wellness fanatic, and founder of The Güüd Company.

Welcome Melissa Klepacki!

Melissa is a pioneer when it comes to voice first and particularly with flash briefings. She is well into the 200s of her episodes of her flash briefing, Today’s Health Tip, focused on better health for every body everyday.  She has been studying Wellness for over 25 years. Melissa has a Master’s Degree from the New England School of Acupuncture and an undergraduate degree from the School of Education at Boston University.

Getting into the Voice First space

  • Melissa Got into social media marketing to push marketing out to people instead of them having to go to a website to get community news.
  • She realized the paradigm shift happening with voice and decided to develop a daily flash briefing skill called “Today’s Health Tip”, to share wellness information to people.

Today’s Health Tip

  • It’s a 3-minute daily wellness flash briefing.
  • Melissa talks about all kinds of subjects, like low carb living, gut health, brain health, recommended supplements, mindfulness, incorporating more movement, and more.
  • People in 190 countries listen to Today’s Health Tip. 28% of the listeners are in Canada.
  • The recommendations she gives comes from journal articles, books and anecdotal things that have worked for her.

If we don’t make time for our wellness, we’re going to be making time for our sickness

Todays Health Tip Flash Briefing with Melissa Klepacki

The Güüd Company

  • She wants to share good news and help people think about wellness on a daily basis.
  • She also consults with other companies to develop flash briefing skills. Currently working with Princeton Partners, the largest marketing firm in Princeton, New Jersey. They have developed 2 flash briefing skills for them.
  • They plan on building out the regular Alexa skill to include more wellness and mindfulness topics.

Challenges and Rewards with the flash briefing

  • Recording it on a daily basis can be a challenge.
  • Records a few episodes at a time sometimes like when she’s taking a vacation. Does it the night before and tries to release at
    12:01 AM on the day that it’s going to be shared.
  • Friends and other people have reached out telling her the flash briefing has changed their lives.

Flash briefing tips

  • There is a huge opportunity in the flash briefing skills arena especially for people creating content regularly. There are about 50,000 Alexa skills and only 5,000 of those are daily flash briefings.
  • Flash briefings are a huge opportunity for companies to get out in front of competition.
  • The discoverability issue: It’s not easy for people to find the different Alexa skills that are available because there are currently no discoverability tools.
  • There needs to be a website or Alexa skill that will recommend the different skills and flash briefings based on each user’s preferences. She occasionally asks people to share her flash briefing and leave reviews. Plenty of Alexa skills have no reviews.

List of resources mentioned in this episode:

Other useful resources:

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