AiC Episode 61

In this episode, Teri is at the Alexa Conference 2019 in Chattanooga, Tennessee where he recorded this episode live.

Enjoy!

Teri was a speaker at the 2019 Alexa Conference and talked about voice technology in the context of healthcare. He also led a workshop on how to create a flash briefing and recorded a flash briefing live for his Voice in Canada flash briefing.

Flash Briefing Basics

  • A flash briefing is a small, short, audio piece of content. It’s similar to a podcast but it’s short!
  • Starting a flash briefing or podcast is an opportunity to become a leader in your niche.
  • If the title and description of your flash briefing has the appropriate keywords, people searching on Amazon for the products that match your keywords may stumble onto your flash briefing.
  • Unlike with other skills, once somebody has enabled a flash briefing, they never need to remember the invocation name again because it’s now part of their news subscription.
  • People tend to listen to flash briefings during the transitional moments of their day, like when one is getting dressed or getting ready for the day.
  • There are few flash briefings and less competition, which makes it much easier to be found.
  • There are about 70,000 Alexa skills and only 8,000 flash briefings worldwide.
  • For every 80 podcasts out there, there is one flash briefing, which illustrates the opportunity right now.
  • You can do your flash briefings hourly, daily or weekly, but Teri recommends daily.
  • Make short, quick and to the point flash briefings with valuable content.

How to Create an Amazon Alexa Flash Briefing

How to create a flash briefing

  • Plan out your flash briefing.
  • Decide on your topic(s). Determine who the show is for.
  • Take some time to learn about the Amazon developer portal so you can easily set up your flash briefing and have complete creative control over it.
  • Come up with a title, a short description, a long description, and the keywords. These will make an impact on your SEO.
  • Create a variety of call to actions. The first ones should be to ask for reviews.
  • Create your flash briefing icon. It must be round.
  • Create unique audio branding.
  • You need hardware and software to set up. Click here for a list of all the relevant software and hardware.
  • Record and export an episode. Teri recommends that you don’t write a script, keep it natural, smile when you speak (it makes a difference) and have fun with it.
  • Learn more on how to create and launch a great flash briefing at CreateaFlashBriefing.com or FlashBriefingFormula.com

List of resources mentioned in this episode:

Other Useful Resources:

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