AiC Episode 119

In this episode, Teri is welcomed by Keri Roberts on the Inside Voice Podcast to talk about a whole host of topics around voice technology.

Enjoy the Conversation!

Teri is a sports exercise physician and clinical assistant professor at the University of British Columbia in Vancouver. He is the founder of Voice First Health, the leading podcast about the intersection of voice first technology and healthcare. He is also the founder of Alexa in Canada, the leading Amazon Alexa resource for Canadians.

He is an award winning TEDx and keynote speaker, Amazon Alexa champion, educator, consultant, podcaster and briefcaster who loves sharing his excitement for artificial intelligence and voice first technology. He is the host of both his podcasts, and the daily Voice in Canada flash briefing, which is the number one rated Amazon Alex flash briefing and new skill in Canada.

Becoming an Alexa Champion

  • Teri was recently named an Alexa champion due to his last few years of content development around Amazon Alexa and voice technology in general.
  • He started the Alexa in Canada podcast, Voice in Canada flash briefing, and the Voice First Health Podcast to help grow the voice technology community and get people excited about the possibilities around what Alexa can do for them and society as a whole.
  • He has also helped people develop their own flash briefings through his flash briefing course.
  • All his content was picked up by Amazon and they wanted to recognize him for it.

Crack the Code Gamified Flash Briefing

  • It’s been a fun game that Teri has been doing and he recently did its second round.
  • The first time he did it, it was as a thank you to his listeners, podcast guests, and sponsors.
  • He wanted it to be a flash briefing but since flash briefings don’t allow for a two-way conversation, he created an accompanying Alexa skill, which he called Crack the Code.
  • To play the game, listeners have to listen to the Voice in Canada flash briefing every day so they can hear the clue or puzzle Teri shares.
  • They then have to solve the clue or puzzle and go to the Crack the Code skill, talk to Alexa, and then find out if they got the correct answer to the clue or puzzle.
  • Alexa then gives them a small little piece of the final code.
  • If they do that every day for the duration of the contest, then they get all the pieces to say the final code to Alexa. If they crack the code, Alexa gives them the information on how to enter to win a big prize package.
  • The last Crack the Code contest went on for 10 days and Teri got a lot of great feedback from participants. Close to 900 people entered the contest and 51 actually solved the code and were given a variety of prizes.
  • The contest was sponsored by AudioBurst, Trinity Audio, Treble.FM, VoiceXP, Voice Summit, and Amazon.
  • The previous Crack the Code had gone on for 14 days and the feedback he got is that 14 days was a little too long.
  • The contest created a voice marketing funnel for Teri because when people listened to the flash briefing and played the game, they would ultimately enter their email address which enabled Teri to build his email list.

Dr. Teri Fisher on the Inside Voice Podcast with Keri Roberts

Marketing the Flash Briefing

  • When he first started his flash briefing, he had had his podcast for a few months and a bit of an audience, which helped attract listeners to the flash briefing.
  • There was nothing else in Canada in terms of Alexa related content so Canadians who were interested in Alexa could quickly access his website because it ranked high on Google. That also helped build his brand.
  • Earlier on, he promoted the flash briefing on his podcast and blog.

Being Influenced By Gary Vee

  • Teri first heard about voice technology from Gary Vaynerchuk and Gary has been a huge influence on him.
  • A lot of people in the voice technology industry are influenced by Gary Vaynerchuk.

Building a Team Around his Brand

  • Teri realized that with his full time job, he needed help in doing more video content and sharing out his content on a wider scale.
  • He was lucky to get a videographer and digital marketing strategist.
  • He had them both with him at Project Voice to capture as much content as possible so he could produce valuable, entertaining, and educational content for the voice community.
  • Distributing that content helps to build his own brand.

Sonic Branding

  • As we go into the voice first era, sonic branding will be critical for every business.
  • It’s all about what a brand sounds like.
  • Teri recently worked with Audrey Arbeeney of Audiobrain to create his sonic branding based on his interests and character.

Using Voice in His Daily Life

  • He hasn’t actually incorporated voice in his practice due to the data security, privacy, and other issues surrounding voice.
  • He is very interested in using Alexa and Alexa devices as educational tools for health education.
  • At home, he uses Alexa for routines, flash briefings, home automation, and his kids have fun playing games.
  • He also experiments with skills he can create.
  • He is excited about the potential for how voice assistants can be used in the home and how homes will become like little satellite medical clinics as the technology get better.

List of resources mentioned in this episode:

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