AiC Episode 114

In this episode, Teri has a conversation with Keri Roberts, a brand and content strategist, podcast consultant, and the host of the Inside Voice Podcast.

Welcome, Keri!

Teri sat down with Keri at Project Voice 2020 and recorded their conversation. The Inside Voice Podcast features people who are doing all kinds of incredible things throughout the voice industry. The podcast also happens to be main content that is produced by Voice Summit, the biggest voice conference that is put on annually.

Background

  • She started out as a dancer and actually has a degree in dance.
  • She also worked in health and fitness for a long time and even owned a dance studio, but she realized that she wanted to do more on branding and content marketing strategy. She really loves the branding aspect of it.
  • She heard about voice technology from Gary Vaynerchuk about 3 years ago and just fell in love with it. He talked about how we could connect with voice and Keri did some research on that and came across Voice Summit.
  • She went to the first Voice Summit and loved it, so she reached out to Pete Erickson and asked how she could help with what they were doing, and Pete mentioned the Inside Voice podcast that they needed help with.
  • They have so far done 100+ podcast episodes.

Patterns in the Voice Space

  • Most of the people involved in a lot of voice oriented projects are creatives like photographers, writers, dancers, and filmmakers.
  • One of the major things she’s hearing about include the need to make voice inclusive with all types of male and female voices, and keeping data secure in the development of voice applications.

A Chat with Keri Roberts from the Inside Voice Podcast

Leveraging Voice to Build a Brand

  • She believes that voice should be an integral part of a business’ brand and content marketing strategy.
  • She encourages businesses to first look at what their customers want and need before they can create voice applications.

Sonic Branding

  • She has a personal podcast and her own sonic brand for the podcast.
  • She describes it as a sound (not just music) that people should be able to associate with a certain business or brand when they hear it.

Voice Summit 2020

  • It will be its third year and will be held from October 5th to 8th 2020 down in Washington D.C.
  • The event outgrew it’s previous location and they needed more space to hold the number of people who were attending.
  • The new space in Washington has more room and access to major airports. There is a lot more voice related activities going on there and it’s also where the new Amazon headquarters opened up.
  • They are focusing on helping the voice technology community while also enabling them to connect with their potential clients.

List of resources mentioned in this episode:

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