AiC Episode 111

In this episode, Teri will share the recording of the presentation that he gave at Project Voice 2020 about flash briefings and the top flash briefing tips for 2020 and beyond.

Teri was awarded the Flash Briefing of the Year award at the event, and has recently learned that Amazon named him an Alexa champion. His Crack the Code gamified flash briefing competition also just recently ended and he will be announcing the winners in this episode.

Enjoy!

The Audio Content Production Opportunities with Flash Briefings

  • While looking for resources to help him learn about voice technology, he didn’t find much, and so he decided to start his Alexa in Canada podcast all about consumers and how they can use Alexa and leverage voice technology.
  • His Voice in Canada flash briefing has been the number one rated flash briefing and new skill in Canada since it started.
  • He started the Briefcast.FM Network, which is a network of curated briefcasters who are producing some of the very best flash briefings in the market.
  • Combining his passion for voice with his medical expertise, he also created a suite of voice first health flash briefings on top of his Voice First Health Podcast.
  • He also created a course called Flash Briefing Formula to help the voice community.
  • There are 700,000 podcasts and 12,000 flash briefings, which means that for every 60 podcasts that are currently out there, there is one flash briefing. This highlights the great opportunity in the space.

The Top 9 Flash Briefings Tips: BRIEFCAST

#1 – B: Be Brief

  • Listeners are subscribing to multiple flash briefings (6 to 10 at least), and they want quick content. They want to get in and out, and get the little nuggets so they can move on.
  • From a poll that Teri conducted within his audience, the preferred length for a flash briefing episode is 3 minutes or less.

#2 – R: Have a Reason (i.e. solve a problem)

  • The best way to develop a nice relationship with listeners through a flash briefing is by solving a problem that the listeners have.

#3 – I: An Eye Catching Icon

  • As of today, the way people are finding flash briefings is by looking at some type of visual display.
  • Teri asked his audience how they search for flash briefings, and 68% of them said that they use some type of visual interface like the Alexa app, the Briefcast.FM website, and the Amazon website.

Top Tips for Voice in the Roaring 20s

#4 – E: Use Decent Equipment

  • The use of decent equipment is paramount if someone wants to create a great flash briefing.

#5 – F: Have Fun with it

  • It’s important for one to be willing to experiment and be creative. For example, for the 500th episode of his flash briefing, Teri created the Crack the Code competition to make the flash briefing fun and engaging for his listeners.

#6 – C: Consistency

  • This is probably the most important tip because if one is not consistent, they will definitely lose their listeners.

#7 – A: Analyze

  • One must take time to strategize about their titles and descriptions when they’re creating their flash briefing. Amazon is a search engine just like Google, and so it’s critical to use the right keywords. Daniel Hill from the Instagram Stories Flash Briefing advises people to pick a name for their flash briefing that incorporates something that people are searching for on Amazon or Google.

#8 – S: Sonic Branding

  • Emily Binder of Voice Marketing with Emily Binder flash briefing says that a flash briefing’s consistent intro and outro should be on brand and short (under five to ten seconds each)

#9 – T: Start Today

  • Now is the time to start a flash briefing. They are an incredible opportunity for people to get their message out to their niche (audience)

List of resources mentioned in this episode:

Other Useful Resources:

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