AiC Episode 83

In this episode, Teri welcomes Suze Cooper, the director of Big Tent Media, a web design and social media agency in the UK.

Welcome, Suze!

Suze is doing incredible work in the voice first world with her flash briefing, Social Days. Social Days is a high production flash briefing that is part of the Briefcast.FM network. Suze comes on to talk about how she got started, why she has an interest in voice, and why she’s interested in flash briefings.

Background

  • Her background is in journalism and she started out in the local newspaper.
  • She later realized that she had a passion and love for audio, moved into broadcasting, and became the news editor of the local commercial radio station where she now works on a freelance basis. She stopped working there full time to take care of her kids.
  • From her love of audio, she started doing audio editing and other audio related work from home and looked into doing social media management.
  • She eventually started a web design and social media management company (Big Tent Media) with her husband.

Getting into the Voice First World

  • She spends a lot of time on social media for work and that’s how she came across voice technology related hashtags.
  • She felt like her skills and ideas in radio and audio could fit well into the voice technology space.
  • A lot of what she does is about storytelling and that’s how flash briefings appealed to her.

Flash Briefings with Suze Cooper of Big Tent Media

Social Days Flash Briefing

  • The flash briefing was the best way for Suze to try out voice technology. She applied her audio knowledge and already had a home studio set up which made recording easier.
  • The uphill task for her was in learning the process of setting up and running a flash briefing.
  • It took her some time to figure out what her flash briefing would be about. She eventually settled on talking about the hashtag days from the social calendar plus some giving people info about some of the more weird and wonderful ones, and some other facts and features thrown in.
  • The flash briefing is a daily dose of inspiration for social media marketers and content creators.
  • She has been getting positive feedback on Social Days and it has opened up new opportunities for her, for example, people approach her to learn how to start and run their own flash briefings.
  • She’s been educating people about flash briefings and how they can be used as an introduction to voice technology.

Flash Briefing Tips

  • It’s very important to first figure out the idea behind the flash briefing, and the idea has to have 365+ content ideas within it to ensure that the flash briefing can go on for the long haul.
  • One has to make sure they have the time to do it because it requires a lot of time commitment.
  • One doesn’t need to have a complicated audio recording set up to do it. There are plenty of good and inexpensive mics one can use to record into their laptop. The voice memos app in our smartphones can also do.

List of resources mentioned in this episode:

Other Useful Resources:

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